DOING IT RIGHT It's competitive out there. It is difficult to get noticed, at least for the right things. A resume is good. But hardly distinctive. Working connections on LinkedIn or Twitter are important to getting your name out there, also. But, again, they're only pieces of a bigger game of getting noticed, and getting valued. Look, writing articles for a blog is in many ways old school. So why am I suggesting you make it part of your career development tool kit? Because it gives you a leg up on the competition - plain and simple. Here are three things to do to make a blog work for you. 1) Write Right. Few people can write well, even fewer can write with particular impact. I read a lot of blogs - I operate a blog platform. I read many papers from my senior college students - I'm a university professor. Trust me, few people write well, much less powerfully. Potent writing is both art and science. It is developed with study and practice. It is a proces...
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